DIRECTOR OF MARKETING

• Presents strategic marketing plans to the Corporate Director of Marketing to achieve corporate objectives for products and services.
• Develops and executes under the direction of the Corporate Director of Marketing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Manages Corporate approved marketing operating budget.
• Oversees advertising and promotion activities including print, online, electronic media, outdoor, radio and direct mail.
• Evaluates and recommends to the Corporate Director of Marketing the distribution channel development programs.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends to the Corporate Director of Marketing product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and recommends adjustments to the Corporate Director of Marketing on strategies to meet changing market and competitive conditions.
• Monitors competitive products and marketing activities.
• Oversees development and maintenance of customer database.
• Establishes and maintains relationships with industry influencers and key community and strategic partners.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Conducts marketing surveys on current and new product concepts, and provides feedback for future product development to the Corporate Director of Marketing.
• Guides preparation of marketing acitivity reports and presents to the Corporate Director of Marketing.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials and events.

Qualifications:

• Bachelor's degree from a four-year college or university; or one or two-years related experience and/or training; or equivalent combination of education and experience.

Must pass thorough background check, pre-employment drug screening and complete training course. Please fax resume to (304) 204-6565, or apply in person at Tri-State Racetrack & Gaming Center by obtaining an application at the third floor receptionist area between the hours of 11:00am-7:00pm daily. Employment applications are kept active for 90 days. EOE.